On Golden Fronds
The mesmerizing giant kelp is synonymous with the Monterey Bay Aquarium. It represents not only our iconic exhibit—which debuted 34 years ago when we opened on October 20—but also our logo. To us, the kelp swirl represents three of our values: an unexpected approach to design, the amazing art to be found in nature, and that kelp and other seemingly obscure aspects of the ocean are as fascinating as its animals.
Our logo was designed by Richard Graef, one of our early exhibit designers. He was looking at kelp fronds and got inspired to make some sketches. Richard knew that Julie Packard, our executive director, was a marine biologist who loved algae, and also knew that our crown jewel was the Kelp Forest exhibit.