A Multi-Phase Research Project at the Monterey Bay Aquarium

The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. From 2006 to 2008, Aquarium staff members and consultants conducted a series of qualitative and quantitative studies to assess the extent to which visiting the Aquarium engaged, inspired and empowered visitors to care about and for the oceans. Read our new report to learn more.

Download the full report (PDF)
Inspiring Ocean Conservation Report