Partnership Opportunities
Become a Seafood Watch partner and help build awareness about ocean-friendly seafood choices. Our partners include zoos, aquariums, restaurants, retailers, universities, food co-ops, seafood suppliers, and more.
There are many ways to be a partner—you can distribute Seafood Watch cards, offer sustainable seafood on your menu, conduct outreach, participate in research or connect your mission to ours in other ways.
Partners receive a supply of regional pocket guides and are recognized in Seafood Watch media and promotions, including links to and from our respective web sites. Additional benefits include regular program updates, displays for use in your location, program training and educational materials. For more information, visit our Educators and Partners page.
If you're interested in becoming a Seafood Watch Partner, please e-mail us
or call (831) 647-6871.
West Coast Region Partners
Full Partners
- Aquarium of the Bay, San Francisco, CA
- Cabrillo Marine Aquarium, San Pedro, CA
- California Academy of Sciences, San Francisco, CA
- California Coastal Commission, San Francisco, CA
- Fresno Chaffee Zoo, Fresno, CA
- Happy Hollow Zoo, San Jose, CA
- Heal the Bay/Santa Monica Pier Aquarium, Santa Monica, CA
- Iemanya Oceanica, Oak Park, CA
- Lawrence Hall of Science, Berkeley, CA
- Oakland Zoo, Oakland, CA
- Oregon Zoo, Portland, OR
- San Diego Zoo and Wild Animal Park, San Diego, CA
- Santa Barbara Museum, Ty Warner Sea Center, Santa Barbara, CA
- Santa Barbara Zoo, Santa Barbara, CA
- Seattle Aquarium, Seattle, WA
- Seymour Center at Long Marine Lab, Santa Cruz, CA
- Sustainable Fishery Advocates, Santa Cruz, CA
- Windows-On-Our-Waters, Santa Monica, CA
Associate Partners
- Channel Islands National Park, Ventura, CA
- East Bay Regional Park District, Alameda, CA
- El Dorado Nature Center, Long Beach, CA
- Lindsay Wildlife Museum, Walnut Creek, CA
- Monterey Bay Aquarium Research Institute, Moss Landing, CA
- Ocean Discovery!, Sebastopol, CA
- Pacific Marine Mammal Center, Laguna Beach, CA
- Point Defiance Zoo & Aquarium, Tacoma, WA
- San Diego Oceans Foundation, San Diego, CA
- San Francisco Zoo, San Francisco, CA
- Sustainable Works, Santa Monica, CA
- Tilden Nature Area, East Bay Regional Park District, Berkeley, CA
Business Partners
- Aramark, Anaheim Convention Center, Anaheim, CA
- Bamboo Sushi, Portland, OR
- Beve Kindblade Consulting, Seattle, WA
- Border Grill - Las Vegas, Las Vegas , NV
- Border Grill - Santa Monica, Los Angeles, CA
- Brown-Forman Wines, San Rafael, CA
- Café La Vie LLC, Santa Cruz, CA
- Café Maritime, San Francisco, CA
- ChefShop.com, Seattle, WA
- Ciudad Restaurant, Los Angeles, CA
- CoolEatz Restaurants and Catering Company, Menlo Park, CA
- Davis Food Co-op, Davis, CA
- Drakes Bay Oyster Company, Inverness, CA
- The Fish Hopper Restaurant, Monterey, CA
- Fish. Restaurant, Sausalito, CA
- Fresh & Easy Neighborhood Market, Orange, CA
- John Ash & Co., Santa Rosa, CA
- jZcool Eatery, Menlo Park, CA
- Monterey Plaza Hotel and Spa, Monterey, CA
- New Seasons Market, Portland, OR
- Old Fisherman's Grotto, Monterey, CA
- O'Neill Sea Odyssey, Santa Cruz, CA
- Ortogo, Oakland, CA
- Passionfish, Pacific Grove, CA
- PCC Natural Markets, Seattle, WA
- Pleasanton Hotel, Pleasanton, CA
- Point Joe's, Monterey, CA
- Sacramento Natural Foods Co-op, Sacramento, CA
- Sodexho, CSUMB Dining: Otter Bay, Otter Express, Seaside, CA
- Warner Bros. Entertainment Inc, Burbank, CA
Full Partners
- Coral Reef Alliance, San Francisco, CA
- National Marine Sanctuary Foundation, Silver Spring, MD
- Ocean Futures Society, Santa Barbara, CA
- The Ocean Project, Providence, RI
- Project AWARE Foundation, Rancho Santa Margarita, CA
Associate Partners
Business Partners
- ARAMARK
- Australis Barramundi, Turners Falls, MA
- Bon Appetit Management Company, Palo Alto, CA
- Compass Group North America, Charlotte, NC
- Ellwood Thompson's Natural Market, Richmond, VA
- Estancia Vineyards, Napa CA
- Vital Choice Seafood, Anacortes WA
- Wild Planet, Inc., McKinleyville, CA
- Xanterra Parks & Resorts, Greenwood Village, CO
Central U.S. Region Partners
Full Partners
- Binder Park Zoo, Battle Creek, MI
- Columbus Zoo and Aquarium, Columbus, OH
- Como Park Zoo & Conservatory, St. Paul, MN
- Denver Zoo, Denver, CO
- Detroit Zoological Society, Royal Oak, MI
- Living Planet Aquarium, Sandy, UT
- Memphis Zoo, Memphis, TN
- Minnesota Zoo, Apple Valley, MN
- Saint Louis Zoo, St. Louis, MO
- Shark Reef at Mandalay Bay, Las Vegas, NV
- World Aquarium, St. Louis, MO
- World Ocean Network, St. Louis, MO
Associate Partners
Business Partners
Full Partners
Business Partners
Northeast Region Partners
Full Partners
- Jenkinson’s Aquarium, Point Pleasant Beach, NJ
- Maritime Aquarium at Norwalk, Norwalk, CT
- National Aquarium - Baltimore, Baltimore, MD
- National Aviary, Pittsburgh, PA
- Philadelphia Zoo, Philadelphia, PA
- Pittsburgh Zoo & PPG Aquarium, Pittsburgh, PA
- Salisbury Zoological Park, Salisbury, MD
Associate Partners
Business Partners
- CulinArt, Inc., Plainview, NY
- Princeton University Dining Services, Princeton, NJ
- University of Massachusetts, Amherst, Amherst, MA
- Villanova University Dining Services, Villanova, PA
Southeast Region Partners
Full Partners
- Clean Beaches Council, Washington, DC
- Moody Gardens, Galveston, TX
- Mote Marine Laboratory, Sarasota, FL
- Naples Zoo at Caribbean Gardens, Naples, FL
- Ocean Research and Conservation Association, Fort Pierce, FL
- Rosenstiel School of Marine and Atmospheric Science, Miami, FL
- Virginia Aquarium & Marine Science Center, Virginia Beach, VA
- Virginia Living Museum, Newport News, VA
Associate Partners
- Birmingham Zoo, Birmingham AL
- Dallas World Aquarium, Dallas, TX
- El Paso Zoo, El Paso, TX
- Learning with Mary Vogas, Friends Wood, TX
- Lowry Park Zoo, Tampa, FL
- The Pier Aquarium, St. Petersburg, FL
- Sustainable Sarasota, Sarasota, FL
- Theater of the Sea, Islamorada, FL
- The ZOO Northwest Florida, Gulf Breeze, FL
- Zoo Atlanta, Atlanta, GA
Business Partners
Southwest Region Partners
Full Partners
Associate Partners
Business Partners
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Partnership categories
Associate Partners
These organizations and businesses are committed to distributing pocket guides on a continuous basis and have developed a venue, such as displays, exhibits or educat
ional curricula, to interpret the pocket guide. Associate Partners formally agree to distribute a minimum of 5,000 pocket guides per year.
Full Partners
In addition to all the requirements listed for the Associate level, Full Partners have formally agreed to distribute at least 10,000 pocket guides per year and to conduct other outreach activities in their area. Full Partners can elect to have their logo printed on their pocket guides (no charge for non-profits; donation requested for businesses).
Restaurant Program
Open to Monterey Bay area restaurants that pledge to remove all items listed in our red "Avoid" column from their menu and to train their wait staff about ocean-friendly seafood.
More information
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