The Aquarium and its visitors greatly contribute to the vitality of the Monterey Bay community. We also collaborate with other businesses and organizations around the region with the shared goal of helping all of us thrive.
Our annual Guest & Community Highlights report provides quick insights about our visitors—who they are and where they come from, as well as their spending and social media habits. It details key facts and trends from the Aquarium's market research data and our national digital marketing campaign.
The report also includes a brief overview of the Aquarium's commitment to providing free educational opportunities to thousands of students and teachers, as well as other contributions we make to the local economy and coastal environment.
Did You Know?
Previous Reports:
- 2016 Guest & Community Highlights Report (PDF)
- 2015 Guest & Community Highlights Report (PDF)
- 2014 Guest & Community Highlights Report (PDF)