Guest & Community Highlights Report

The Aquarium and its visitors greatly contribute to the vitality of the Monterey Bay community. We also collaborate with other businesses and organizations around the region with the shared goal of helping all of us thrive.


Monterey Bay Aquarium Guest & Community Highlights Report 2018

Our annual Guest & Community Highlights report provides quick insights about our visitors — who they are and where they come from, as well as their spending and social media habits. It details key facts and trends from the Aquarium's market research data and our national digital marketing campaign.

The report also includes a brief overview of the Aquarium's commitment to providing free educational opportunities to thousands of students and teachers, as well as other contributions we make to the local economy and coastal environment.

Download the 2018 Report (PDF)


Did You Know?

More than 55 percent of visitors were between 18 and 34 years old.
Over one-third of our staff use alternative transportation to get to work, reducing congestion and carbon emissions.

Previous Reports: