GLOBAL FISHERIES & AQUACULTURE
Driving the Demand for Sustainable Seafood
Seafood Watch is based on the theory that public demand for sustainable seafood, coupled with businesses commitments, will drive fisheries and aquaculture toward more sustainable practices. We drive that public demand in three primary ways: Through our consumer guides, our social media channels and our Conservation Partners. This year marked the 20th anniversary of the sustainable seafood movement an opportune time to reflect on our successes so far, and to plan for the challenges ahead. We developed a monitoring and evaluation system to measure our progress and adjust our strategies, in order to maximize our impact in the decades to come.
The Seafood Watch app provides up-to-date recommendations for ocean-friendly seafood and sushi. And our printable guides are broken down by region so you can find sustainable seafood wherever you live or travel. To date, we've distributed 60 million consumer guides, and our Seafood Watch app has been downloaded 2 million times.
Seafood Watch Conservation Partners include aquariums, zoos, science museums, nature centers and other organizations that support sustainable seafood. This year we welcomed 35 new Conservation Partners, bringing the total to over 230 partners in nine countries that share our message with over 100 million visitors per year.
It's critical to stay connected. That's why Seafood Watch is everywhere you scroll—with 96,000 followers across YouTube, Facebook, Twitter, Tumblr, Google+ and Instagram. In October, we celebrated National Seafood Month by challenging our followers to post photos of their best sustainable seafood dishes. We were rewarded with over 200 posts by chefs, businesses and everyday seafood fans. During the contest, a social media ad campaign promoted our Seafood Watch partnership program, reaching over 185,000 people and resulting in a three-fold increase in partner inquiries.
Read more Global Fisheries & Aquaculture stories
Conservation & Science Report 2017 (PDF)
- © Monterey Bay Aquarium Foundation