SFW app


Driving the Demand for Sustainable Seafood

Seafood Watch is based on the theory that public demand for sustainable seafood, coupled with businesses commitments, will drive fisheries and aquaculture toward more sustainable practices. We drive that public demand in three primary ways: Through our consumer guides, our social media channels and our Conservation Partners. This year marked the 20th anniversary of the sustainable seafood movement an opportune time to reflect on our successes so far, and to plan for the challenges ahead. We developed a monitoring and evaluation system to measure our progress and adjust our strategies, in order to maximize our impact in the decades to come.

Raw crab
Seafood Watch seafood month challenge

Consumer Guides

The Seafood Watch app provides up-to-date recommendations for ocean-friendly seafood and sushi. And our printable guides are broken down by region so you can find sustainable seafood wherever you live or travel. To date, we've distributed 60 million consumer guides, and our Seafood Watch app has been downloaded 2 million times.

We've distributed 60 consumer guides to date
Our Seafood Watch app has been downloaded 2 million times to date
Our Conservation Partners reach 100 million visitors every year
SFW app

Conservation Partners

Seafood Watch Conservation Partners include aquariums, zoos, science museums, nature centers and other organizations that support sustainable seafood. This year we welcomed 35 new Conservation Partners, bringing the total to over 230 partners in nine countries that share our message with over 100 million visitors per year.

Social Media

It's critical to stay connected. That's why Seafood Watch is everywhere you scroll—with 96,000 followers across YouTube, Facebook, Twitter, Tumblr, Google+ and Instagram. In October, we celebrated National Seafood Month by challenging our followers to post photos of their best sustainable seafood dishes. We were rewarded with over 200 posts by chefs, businesses and everyday seafood fans. During the contest, a social media ad campaign promoted our Seafood Watch partnership program, reaching over 185,000 people and resulting in a three-fold increase in partner inquiries.

We reached 185K people during our National Seafood Month Challenge
96K people follow Seafood Watch on social media

Read more Global Fisheries & Aquaculture stories

Conservation & Science Report 2017 (PDF)

  • Credits
  • © Monterey Bay Aquarium Foundation