Eric Enno Tamm

Eric Enno Tamm

General Manager, Traceability Initiative
Ecotrust Canada
Panelist: Traceabilitye?

Eric Enno Tamm is the General Manager for Traceability Initiatives at Ecotrust Canada, a Vancouver-based charitable nonprofit. In 2010, Ecotrust launched a seafood traceability system ThisFish—a state-of-the-art online social networking and seafood traceability program that maps seafood from boat to plate. Designed and built with invested partners including fishermen, processors and retailers, the tool encourages consumers to 'trace' their purchase on the Internet using a simple tracking code&emdash;in so doing meeting the fisherman who caught their dinner and finding out more about their seafood and the industry that supports it. This innovation not only increases community access to markets, it creates an unprecedented level of transparency across the seafood supply chain. Prior to working on ThisFish, Eric was head of communications for Ecotrust Canada and executive director of the Coastal Community Network, an advocacy group in British Columbia. Eric, who grew up in the commercial fishing industry on Vancouver Island, has worked in the harvesting and processing sectors and has authored several reports on sustainable fisheries and tools for fisheries management such as Individual Transferable Quotas (ITQ). ecotrust.ca/project/thisfish/