Sonoma County Winegrowers
Speaker-An Agricultural Blueprint for the 22nd Century
Karissa Kruse is President of the Sonoma County Winegrowers, a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world's premier grape growing regions. Kruse joined Sonoma County Winegrowers as Director of Marketing in September 2012 and was named President for the organization on May 1, 2013. She earned a BS in Economics and an MBA in Marketing from Wharton School of Business at University of Pennsylvania. She has over 17 years of experience in various aspects of marketing, brand management, strategic planning and business development. Karissa has worked for companies such as General Mills, Universal Studios, Mattel and Dairy Management, where Karissa worked for seven years on behalf of dairy farmers nationally. She is a partner in a small winery, Argot Wines, and the owner of a 25 acre parcel in Bennett Valley, with five acres planted to grapes. Karissa is on the Advisory Committee for Wharton's Initiative on Environmental Leadership and on the boards of the Sonoma County Tourism, Sonoma County Harvest Fair, Sonoma County Grape Growers Foundation, Santa Rosa Chamber of Commerce, Santa Rosa Junior College Shone Farm Foundation, Ag Trust Committee and Viticulture Advisory Committee and a member of Leadership Santa Rosa Class 29. Kruse was selected as a NBBJ Women in Business 2014 Honoree and 40 under Forty Award recipient in 2012.