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Dana Allen-Greil

Chief Marketing Officer

Profile of Dana Allen Greil, Chief Marketing Officer in front of the Kelp Forest exhibit

Dana leads the Aquarium’s marketing, sales, technology, and interpretive media teams. Her scope includes earned revenue, advertising, communications and media relations, internal communications, content strategy, design and brand management, special events, film and video, audio-visual integration, multimedia engineering, digital product management, data and digital solutions, and IT operations.

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Dana leads the Aquarium’s marketing and technology strategies to engage audiences in our conservation mission, drive attendance and revenue growth, and foster diversity, equity, inclusion, and accessibility in everything we do. She graduated from St. Mary’s College of Maryland with a B.A. in English and George Washington University with an M.A. in museum studies. Her career in cultural institutions began at the Smithsonian's National Museum of American History. She then continued at the National Gallery of Art, Ogilvy Public Relations, and the National Archives before starting at the Monterey Bay Aquarium in 2018.

"I spent my childhood and early adulthood along the coastlines of the Pacific Ocean, the Long Island Sound, the Potomac River, and the Chesapeake Bay. From the unexpected joy of finding white sand in my pockets weeks after a day at the beach to finally learning how a true Marylander cracks open a blue crab, I have had so many opportunities to grow my appreciation for the ways in which life is connected to the water. I’m thrilled to be serving the Monterey Bay Aquarium, using my skills in outreach and communication to help connect people to why it is critical to protect this watery planet we all call home."

Dana Allen-Greil

Dana serves in various leadership positions throughout the zoo, aquarium, and museum industry, including as a board member for the City of Pacific Grove Museum Board and as a member of the marketing committee of the Monterey County Convention and Visitors Bureau (MCCVB). She was previously on the Board of Directors for the Museum Computer Network (MCN) and the Mid-Atlantic Association of Museums (MAAM), on the Editorial Advisory Board of the National Association of Museum Exhibition journal, as well as a grant reviewer for the National Endowment for the Humanities (NEH) and the Institute of Museum and Library Services (IMLS). Dana has also taught graduate-level courses on digital technologies for the museum studies programs of George Washington University, Georgetown University, Johns Hopkins University, and Tufts University.

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Our history

Since opening in 1984, we've inspired millions of visitors and become a leader in ocean conservation.

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Our mission, vision & values

We envision a future where the ocean flourishes and people thrive in a just and equitable world.

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Strategic Plan 2024-2029

Read our 2024-2029 strategic plan, "Flourishing Ocean, Thriving People," to see our vision for the future.

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