Our mission, vision & values
Our mission is to inspire conservation of the ocean
We envision a future where the ocean flourishes and people thrive in a just and equitable world. We create extraordinary experiences that inspire awe and wonder, champion science-based solutions, and connect people across the planet to protect and restore the ocean.
Impact: Make waves
From small ripples to big swells, we set change in motion for a healthy ocean. We learn from our efforts, even when we make mistakes, and adjust as our understanding deepens.
Integrity: Hold fast to our principles
Integrity anchors us and keeps us steady in turbulent seas. When we walk our talk, we build honest and authentic connections.
Innovation: Surge ahead
From the Aquarium’s beginnings, currents of innovation have pushed us forward. We bubble up bold ideas and allow creativity to flow. Imagination and experimentation push us in new directions.
Equity: A rising tide lifts us all
Each of us begins our journey from a different starting point, with unique advantages and obstacles. Injustice and oppression—both historic and ongoing—affect some people more deeply than others. We recognize these differences and work to address inequities. To find lasting solutions in support of environmental justice, we need and value diverse perspectives and voices.
Hope: Immerse yourself in hope
We find joy and inspiration in the beauty of Monterey Bay and the global ocean. Our love for the ocean propels us. Even though our blue planet faces serious threats, we still have fierce hope. We believe that humans can work together to heal the ocean and make a better future.
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About us
What's new
Get the latest news, stories, and behind-the-scenes updates from the Aquarium.
See what’s new – What's new
About us
Newsroom
Visit our newsroom for announcements, images, media kits, media passes, filming requests, and media contacts.
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About us
Our leadership
Meet the team dedicated to making the Monterey Bay Aquarium a leader in ocean conservation and education.
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About us
Our history
Since opening in 1984, we've inspired millions of visitors and become a leader in ocean conservation.
Read more – Our history