Soo Dean
Vice President of Member and Donor Relations
As Vice President of Member and Donor Relations, Soo Dean provides strategic leadership to grow the Aquarium’s earned and contributed revenue of $32 million or more through membership and annual giving, working closely with the Aquarium Executives and the Board of Trustees. Soo also leads operations of the Development and Membership departments.
In her time at the Aquarium, Soo has helped grow the annual giving and donor relations program to what it is today—raising over $17 million or more annually to support the Aquarium’s education, conservation, and animal care programs. In partnership with the Development division’s leadership team, Soo also helps to grow the major gifts (gifts of $100,000 or more) and legacy giving programs to ensure ongoing support for the Aquarium’s programs. She has worked closely with donors and now leads efforts to increase member and donor engagement and fundraising. Working with the Chief Development Officer, Soo leads the division’s operations, including annual planning, setting revenue goals, developing strategies, and expense budgets
"I’m grateful to have started at the entry-level position as a Guest Services representative back in 2000 soon after I arrived in the U.S. and had the opportunity to grow within the organization. This truly speaks to the values the Monterey Bay Aquarium holds and its investment in developing and growing staff. I’m especially grateful for the many amazing mentors I have had over the past 22+ years who not only helped build my career in fundraising and membership but also helped me become a better person."
Soo Dean
Soo was born and raised in South Korea and moved to the U.S. as an adult after graduating college with a B.A. in English. Soo joined the Aquarium over 20 years ago as a guest services representative and has held several positions within the organization. In the community, Soo has also served as a board member and development committee chair for a local charter school for several years.